The Nue Co. was born in 2017 with the aim of redefining the relationship we have with our health. We blend science and natural innovation to deliver effective, yet gentle solutions. That means working with clinically proven ingredients, as well as best practices from Ayurvedic and Chinese medicine. Our formulas are free from toxic preservatives, additives, flavourings and sweeteners, and our ingredients are responsibly sourced, with 95% of our materials being infinitely recyclable. We’re working on the other 5%.